Dave West

How I got started with hypnosis. One night in 2018 I was doomscrolling on YouTube and I stopped on a video of a Las Vegas stage hypnotist. I watched most of the video, and then went ‘down the rabbit hole’. I clicked on one video after another. I was just fascinated. The next day I showed my wife some of the funnier parts of a few of the videos I had watched. But the videos had gotten me thinking, “How does that work? Are those people just faking it? Can anyone learn to do this? Is it some kind of magic or something?”

A few days later I watched a few videos on YouTube that were more on the topic of what is hypnosis and how does hypnosis work? But these searches didn’t answer all the questions I now had about this fascinating topic.

Next I got the book, ‘Reality Is Plastic’ by Anthony Jacquin. It was an interesting book, but it showed me that there was a lot more to the whole topic of hypnosis than I had realized. I found that the majority of the information out there about hypnosis had more to do with hypnotherapy.

This realization marked a turning point. Instead of just chasing fun stage tricks, I began to see the immense potential of hypnosis for real personal growth and positive change. I moved beyond casual online videos and started seeking structured, professional education. I invested in comprehensive courses that covered not just the mechanics of trance, but the ethics, psychology, and therapeutic applications of hypnosis.

I soon understood that effective hypnosis is not about ‘control’ or ‘magic’—it’s a powerful, focused form of communication that works with the client’s own mind. It’s a skill that requires discipline, empathy, and constant refinement.

My commitment culminated in me earning my Certified Professional Hypnotist designation in 2022. This wasn’t just a certificate; it was the validation of years spent studying the science and art of the subconscious mind. Since then, I’ve dedicated myself to continuous learning, ensuring my practice is built on a solid foundation of diverse techniques designed to help my clients create lasting, positive shifts in their lives. The initial curiosity from that late-night YouTube scroll ultimately became my passion and my profession.

As I transitioned into professional practice, I began using these tools to help people tackle significant life hurdles—everything from weight management to quitting smoking. Witnessing my clients break free from years of struggle confirmed my belief in the power of the subconscious. However, my drive for excellence didn’t stop there. I was constantly searching for the most advanced, streamlined techniques that could deliver the deepest and most lasting results.

This search eventually led me to the Simpson Protocol.

Developed by the world-renowned Ines Simpson, this protocol represents a breakthrough in hypnotic work because it allows the hypnotist to work with the “Higher Mind” to address issues at their deepest roots. Before I committed to learning it, I worked directly with Ines herself as a client. The results I experienced in my own life were nothing short of amazing—it was a level of profound shift I hadn’t found anywhere else.

Inspired by my own transformation, I decided to study under Ines. Today, As a Simpson Protocol Practitioner, I bring this advanced, result-driven methodology to my clients to help them achieve the same life-changing breakthroughs I once sought for myself.